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Media Business Insight

Through market leading brands in the TV, film and advertising sectors, Media Business Insight has unrivalled reach and access across the global content and creative sectors. MBI provide essential daily information, insight and major industry networking opportunities for our customers and partners.

We use ShoutOut for all our events- a really great tool that is easy to navigate
Lauren Carter Jones, Media Business Insight

ShoutOut Solution

ShoutOut allows you to amplify your event using social media sharing, and makes it simple to build a bank of fully branded videos that can continue to promote and celebrate your event after it's over. MBI use ShoutOut at all major event and award ceremonies to produce winner videos and guest sentiment. Because of how quickly ShoutOut can produce videos, the winner interviews are posted to social media in a matter of seconds. The social media manager is able to see the fully branded videos, with name captions and award categories, appearing in the dashboard then check and share instantly. Prior to the awards, they use ShoutOut to film short interviews with nominees and attendees that appear on their Twitter wall adding an extra element to the event.

For the Broadcast Awards 2023 MBI was one of the first companies to use ShoutOut's new data upload feature. They were able to upload a multi column CSV file of all the nominees before the event that auto populated the winner name captions, saving valuable time when producing the automated videos.

Results

We use Shoutout for all our awards, we find it to be a really useful platform that is easy to navigate. It also makes our social media platforms really animated throughout the evening of our awards. Just a really really useful tool! ShoutOut enables MBI's twitter feed to be flooded with short form engaging videos to give the digital audience a unique insight into the high profile awards in real time. Because ShoutOut uses mobile phones the content feels fresh and exciting and attendees are happy to participate.

Videos Broadcast Awards 2023